Réussir son marketing web

http://www.sri-france.org/uploads/actualites/documents/documment_org_12786717396_2.pdf

Beaucoup d’enseignements de ce chapitre son tirés du livre « Consummer Behavior in action » du Pr. Lantos

http://www.useit.com/alertbox/percent-text-read.html

http://blog.mozilla.com/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/-http://radar.oreilly.com/2009/06/bing-and-google-agree-slow-pag.html

http://www.smartadserver.com/smart/miseajour/cp_072009/Doc1.pdf

http://adage.com/digitalnext/post?article_id=139964

http://www.journaldunet.com/ebusiness/publicite/dossier/080613-formats-publicite-sur-internet/

http://www.journaldunet.com/ebusiness/expert/49447/la-pub-a-t-elle-besoin-du-flash – -pas-sur.shtml.

http://www.20minutes-media.com/IMG/pdf/Tarifs_pub_co_2011.pdf

http://www.tf1pub.fr/tf1/tarifs

http://www.sri-france.org/uploads/actualites/documents/documment_org_12948411498_2.pdf

http://www.journaldunet.com/ebusiness/publicite/google-remarketing/performances-de-google-remarketing.shtml

http://adwords.google.com/support/aw/bin/answer.py?hl=fr&answer=146820

http://www.journaldunet.com/ebusiness/le-net/medias-sociaux-et-entreprises-0211.shtml.

https://www.facebook.com/press/info.php?statistics

http://www.socialbakers.com/blog/171-facebook-is-globally-closing-in-to-700-million-users/

Facebook - Fiche Audience, Mediamétrie Septembre 2010

http://www.huffingtonpost.com/2010/11/22/15-most-popular-facebookapps_n_784978.html#s179561&title=15__Pet

http://blogs.webtrends.com/wp-includes/ms-files.php?file=2011/01/webtrends_facebook_advertising_performance.pdf

http://www.facebook.com/whohasthebiggestbrain

http://www.facebook.com/developers/apps.php

http://developers.facebook.com/policy/

http://developers.facebook.com/docs/authentication/permissions/

http://blogs.webtrends.com/blog/2011/02/23/why-most-facebook-marketing-doesnt-work/

http://www.twistimage.com/blog/archives/f-commerce – -rise-of-the-facebook-consumer/

http://blogs.webtrends.com/blog/2011/01/31/facebook-advertising-analysis/

Check List Facebook - Création de mes campagnes

Sponsored Stories for Premium and Marketplace April 25th, 2011

http://blogs.webtrends.com/wp-includes/ms-files.php?file=2011/01/webtrends_facebook_advertising_performance.pdf

http://www.mycommunitymanager.fr/vos-boutons-jaime-ne-servent-a-rien/

http://developers.facebook.com/docs/opengraph/

http://www.businessinsider.com/twitter-has-less-than-21-million-active-users-2011-4

http://business.twitter.com/advertise/start

http://www.antleragency.com/twitter-advertising-a-first-look/

http://www.linkedin.com/

Selon Google AdPlanner

.http://communitymicrosoftadvertising.com/blogs/advertiser/default.aspx

Nielsen NetRatings Décembre 2010

http://www.comscore.com/Press_Events/Press_Releases/2010/7/comScore_Releases_June_2010_U.S._Search_Engine_Rankings

http://www.google.com/support/youtube/bin/answer.py?hl=fr&answer=147619

https://adwords.google.com/support/aw/bin/answer.py?hl=fr&answer=162359

http://googlefrance.blogspot.com/2011/03/comprendre-limpact-de-youtube-sur-la.html.

Hicham Berrada, entretien avec l’auteur

Source : Document Youtube diffusé aux agences

http://www.comscore.com/Press_Events/Press_Releases/2009/3/French_Online_Video_Viewing_Grows

http://www.clickz.com/clickz/column/1699440/history-affiliate-marketing

L’Observatoire de l’E-pub SRI-Capgemini 5ème édition / Bilan 2010 – Projections 2011

http://www.cpa-france.org/CPA_Enquete_Annonceurs_2011.03.24.pdf

http://www.lexpansion.com/high-tech/comment-se-porte-le-e-commerce-francais-a-la-veille-de-noel_242827.html?p=4#main

L’Observatoire de l’E-pub SRI-Capgemini 5ème édition / Bilan 2010 – Projections 2011

http://www.kelkoo.fr/content/fr/kelpack/pop-up_cpc.html

https://rts.twenga.fr/#tab-4

http://www.journaldunet.com/ebusiness/commerce/audience-comparateurs-de-prix/

Source société Lengow

http://www.journaldunet.com/ebusiness/commerce/portrait-e-commercant/marketplaces.shtml

http://services.amazon.fr/services/vendre-sur-amazon/tarifs/#tabmenu

http://www.touchbasepro.com/community/wikis/email_marketing_articles/thehistory-of-email-marketing.aspx

http://www.journaldunet.com/encyclopedie/definition/286/33/21/opt-in_opt-outshtml.

http://www.journaldunet.com/cc/03_internetmonde/e-mail.shtml

http://www.journaldunet.com/ebusiness/crm-marketing/en-chiffres/ce-que-les-internautes-attendent-de-l-e-mail-marketing/l-expediteur-d-un-message-est-plus-important-que-son-objet.shtml

http://www.journaldunet.com/ebusiness/crm-marketing/analyse/l-attitude-des-internautes-vis-a-vis-de-l-e-mail-marketing/la-confiance-premier-facteur-d-ouverture-d-un-e-mail.shtml

http://www.journaldunet.com/cc/03_internetmonde/e-mail.shtml

http://www.journaldunet.com/ebusiness/crm-marketing/analyse/le-meilleur-jour-pour-envoyer-ses-e-mailings-est/le-meilleur-jour-pour-envoyer-ses-e-mailings-est.shtml

Emarketer, Consumers Expect Mobile Ads to Inform

http://www.mediametrie.com/internet/communiques/mobile-web-audiences-in-france-results-for-the-4th-quarter-of-2010.php?id=394

http://www.comscore.com/fre/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review

http://blog.nielsen.com/nielsenwire/online_mobile/the-state-of-mobile-apps/

http://www.mmaglobal.com/umap.pdf

techcrunch.com/2011/02/10/meeker-mobile-slides/

http://www.journaldunet.com/ebusiness/internet-mobile/acteurs-marketing-mobile/principaux-acteurs.shtml

http://www.journaldunet.com/ebusiness/internet-mobile/iad/performances.shtml

http://helpcenter.admob.com/content/iphone-app-download-tracking

http://consumerbarometer.com/

http://dismoiou.fr/pro/Sponso.aspx

http://www.journaldunet.com/solutions/moteur-referencement/marche-moteurs-de-recherche/

http://www.iabfrance.com/?go=edito&eid=424

http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

http://www.youtube.com/watch?v=1_jm_isupFY&feature=player_embedded

http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday

http://www.reflectionsfromtheriver.com/2009/07/meta-analysis-of-ctr-from-natural-search-results-serps/

http://www.google.com/support/webmasters/bin/answer.py?hl=fr&answer=35769

http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html.

http://blog.abondance.com/2011/02/oui-google-lit-bien-la-balise-meta.html

http://www.youtube.com/watch?v=ES01L4xjSXE

http://www.google.com/support/webmasters/bin/answer.py?hl=fr&answer=156184

http://www.ballardvale.com/free/WAHistory.htm

http://metricmail.tumblr.com/post/904126172/google-analytics-market-share

Web Analytics Key Metrics and KPIs

http://fr.wikipedia.org/wiki/M%C3%A9diam%C3%A9trie#Internet

https://www.google.com/adplanner/#siteSearch

http://www.google.com/support/analytics/bin/answer.py?hl=fr&answer=55578

Calcul réalisé avec un risque d’erreur de 5% (d’où la valeur 1,96)

http://www.google.com/support/forum/p/websiteoptimizer/thread?tid=4a8ec8a7bb419d87&hl=en

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=61688 et http://www.prusak.com/tools/conversion-confidence-calculator/